ICCA Iberian & FranceBenelux Chapter Annual Meeting

The AI Renaissance: Navigating the New Wave of Generative Technologies in Business and Beyond

This session delves into the groundbreaking impact of Generative AI across various sectors, with an emphasis on its transformative role in the business events industry. By drawing an analogy with the historical Renaissance, a time marked by significant innovation and creativity, we aim to showcase how Generative AI is reshaping our contemporary world in a similarly profound way. Participants will be presented with real-world examples and case studies that illustrate how Generative AI is revolutionising event planning, enhancing audience engagement, and improving operational efficiencies. Combining historical insights, current implementations, and projections for the future, this session is designed to provide attendees with the knowledge and tools necessary to leverage Generative AI's potential. Our goal is to inspire innovation and promote excellence within professional settings, preparing attendees to navigate the evolving landscape of technology and business.