ICCA Iberian & FranceBenelux Chapter Annual Meeting - ICCA 2024

Case Studies Session

Optimizing the Exhibitor Experience: The Role of Digital Tools at Trade Shows by David de Dios, 4foreverything

In the dynamic world of trade shows, exhibitors face a number of challenges in managing their participation. Among them are scattered communication, loss of information on the status of their participation or slowness in requesting the services they require.

To address these challenges, it is necessary to develop digital tools to streamline processes, automate them and be more efficient at the operational level, optimizing the time spent on managing participation and reducing, in turn, the percentage of errors.

In this case study we will talk about how digital tools help us to improve the exhibitor experience.


IFEMA MADRID by Ana Carrazón, IFEMA

The NATO 22 SUMMIT: Building tables and teams equal to the challenge.

Lessons learned from providing the integral project management of an international event of great magnitude which transformed Madrid into the centre of the world for 48 hours, offering an image of absolute organizational ability.


RAI Amsterdam by Thomas Mauch

Legacy of Movement - Yellow Bikes & RAI's Impact on Community Sustainability.

An overview of the two combined projects is described in separate documents, and are about presenting what the RAI is doing in working with its booking partners, and the community. In giving back, upcycling, and working on active solutions in leaving a lasting impact.


Leuven Convention Bureau - Priscilla Overdiek

A unique collaboration: Leuven A city - university alliance

 Testifying on the unique collaboration that rooted the Leuven Convention Bureau which is a joint force by the city of Leuven, Tourism Department and the KU Leuven university's Conference and Events Department.

Organized by   

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Host

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Sponsor

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Media Partners

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  • Technical Secretariat: GRUPO RiC 

    Iberian & France Benelux Chapter Annual Meeting 

    Avinguda Diagonal, 511, 08029 Barcelona

    icca2024@gruporic.com

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